Seychelles steps up promotion with new DSTV campaign for SA, beyond
Following right on the heels that EbonyLife TV will be screening the Seychelles Episode in its Destinations Africa travel show this weekend, the Seychelles Tourism Board’s Office in South Africa has confirmed today that starting Monday 16th May, it will be running a two-week campaign on DSTV.
The Tourism Board has partnered with Seychelles Specialist Tour Operator, Seyunique, and Air Seychelles for this campaign which will run in the form of a competition whereby viewers will need to text in the correct answer and send their details in order to stand a chance to win.
A draw will be done at the end of the competition to decide on a winner who will in turn win two tickets for a 7-night stay at the Paradise Sun Hotel in the Seychelles.
From the 16th to 29th May, the beautiful images of Seychelles will be beamed several times a day on various channels on DSTV, to over 9 million viewers across South Africa, Africa and beyond, including Seychelles.
The time bands will be from 8 a.m. to midnight.
This will create vast awareness on the destination and also introduce the destination to many potential visitors.
The 30-second clip highlights that Seychelles tops the list of the world’s most popular romantic destinations and that besides offering two world heritage sites, it also boasts incredible beaches as well as activities in the likes of diving, snorkelling, fishing, nature walks and so much more.
The manager of the Seychelles Tourism Board’s Office in South Africa, Lena Hoareau, said they are doing this TV campaign in a bid to reach out to consumers on a platform as popular as DSTV and this will be the first time that they are having such a project on this scale in that market.
“In this competitive day and age where destinations are finding different ways to increase their share of the growing outbound South African market, we felt we also needed to step up our game and reach out to the consumers in a big way,” she said.
She continued that based on the channels on which the clip will appear over the two weeks, over 9 million people will see Seychelles. This will not only build awareness but also create more interest in the destination and as a result, get more bookings to the destination.
“The TV advert will be screened at both peak and off-peak times in a bid to reach out to both the working group and the stay-at-home group. 70percent appearances will be during prime times and this is when we will have most people at home watching TV. We are hoping to touch everyone in the household so that Seychelles can become a topic of conversation for the whole family,” Mrs Hoareau explained.
Mrs Hoareau concluded that the campaign will bring over R600,000.00 worth of exposure for the Seychelles.
The channels on which the clip will appear are Mzansi Magic, KyKNet, M-Net Movie Stars, SuperSport 4, SuperSport 2 and SuperSport 3.