Kenyan Tourism Board offers Nigerian travel market exciting shopping experiences, safari, urban adventure to increase tourists arrivals
Alex Tonui -KTB; Ikechi Uko Akwaaba Travel market, Judy Kahuki – Sarova Hotels;ConsagaKhisa Destination Connect; Fiona Ngesa – KTB; Kiiru Mahiaini; ITL Safaris; Steve Biko- Sarova hotels at the Kenya Tourism roadshow at the Sheraton Hotel, Lagos on Friday, February 09 2024
Kenyan Tourism Board, KTB, has stormed Nigerian market with exciting shopping experiences, urban adventure, safari, and other fantastic offerings as a strategy to diversify its source markets, by focusing on West Africa as one of its key source markets to grow numbers of tourism arrivals into Kenya.
According to the Kenyan Tourism Board, the move to explore the Nigerian Market is due to the fact that Africans are beginning to travel and with the propensity for travel, they are looking for new and exciting destinations.
Speaking during its roadshow at the Lagos Sheraton Hotels Ikeja on Friday, Alex Tunoi, Marketing Manager, Kenya Tourism Board said Kenyan Tourism Board is here in Nigeria to offer this opportunity to this market to come to Kenya and enjoy what the country has to offer.
He stated that at the moment Kenya is receiving just over 35,000 tourism arrivals from Nigeria which she it intends to grow that by 10% and subsequently grow it over the next couple of years.
In Wis words: “The reason why we are here, we have come with our trade partners, tour operators, hoteliers, to develop packages for this market. That means that engaging with the Nigerian trade partners, we are able to share with you all the attractions that Kenya has to offer. And also share with you that the government has put in place eased travel restrictions to make Kenya more accessible to the market. And that is why we are here. Putting our business people in touch with your business people. So this is a business to business meeting so that we can be able to work with the trade here, through this partnership and grow travel arrivals into Kenya”.
Tunoi explained that the country has many attractions like
Urban Adventure which has grown tremendously.
There are a lot of new developments that are happening within the city. So that is something that we are bringing here. There is an opportunity for shopping, an opportunity for fine dining, for golfing, for the traditional circuits as well, like safari, wildlife, and also breath-taking beaches as well. This is what we are bringing into this market because we realize that Nigerians are beginning to seek for a lot of this. We are seeing them coming into Kenya to consume these products. So this is what we are bringing out to the market, the marketing manager said.
According to him, “Nigerians are seeking for shopping experiences. That is what we are bringing here. They are also seeking for urban adventure, fine dining, looking for an opportunity to bond with friends and family. So, we are bringing that by bringing our partners to be able to package this in partnership with your trade here.
He explained that what’s Magical in Magical Kenya is the variety of different experiences and products that Kenya has to offer, from wildlife to beach activity, to adventure, to unique culture. So, if you look at all the blend of these products, it makes the destination attractive and interesting. So, it is a magical experience that we are bringing to the market.
Tunoi said Kenya is a safe destination. The government has put measures in place to ensure that travelers are able to enjoy their experiences in a safe and fun environment. So that answers your question. The other one is affordability. We have various kinds of products and services to cater for every individual needs. And working with our partners here, that is why we have our two operators here, they can be able to customize packages for you depending on what your needs are. So, it is affordable and depending on what you are looking for, Kenya can afford you that.
Speaking also, Rotimi Martins, Sales Manager at Kenya Airways explained further that the Kenya Tourism Board is trying to sell to the West African destination as Nigeria and Ghana, has that traction to give them the population they are looking at to enter Nairobi.
The programme he said is to boost leisure and tourism for Kenya.
Rotimi continued that ” if Kenya Tourism Board is having an event of this nature, Kenyans Airways must surely collaborate with them to make it a success. That is why we are here as a partner in business and as a sister company to KTB. So that is the essence of today’s event. You can see there are pretty lot of people you are seeing here are travel agents or we call them trade partners. They are the people that will assist us boost destination Kenya. That is talking of Nairobi, Mombasa, Diani and the host of other tourist points in Kenya. So that is the essence of the event.
He observed that frequency increment has been a thing the airline is looking at even before the KTB event.
According to him, “presently we are doing 7 flights out of Lagos, which is every day. But come April we are going to add one to it, to make it eight. But come the summer of this year, we are going to do 10 flights out of Lagos to Nairobi.
So come April, based on this event that you are seeing, we are doing a seven days flight out of Lagos. But we are going to increase it to eight come April. Additional one flight, which means on day seven of every week we will do morning and night. But come June, we are going to do ten out of Lagos. That is at the inception of the summer period. Then towards the end of the year, a little bit after summer, we are going to start Abuja. So, we will be flying out of Abuja and out of Lagos. So most likely 15 to about 18 flights out of Nigeria. That is what we are going to do.
In his remarks also, Mr Steve Biko, from Sarova Hotels and Resorts, the largest hotel chain in Kenya with nine properties, five city hotels and four lodgers who was part of the delegation said Kenya is very ready for business from Nigeria and West African market.
Biko noted that because Nigeria is a big market, it is important and paramount that they are able to capture the Nigerian market.
“I just learnt today that KQ will have daily flights. There must be a reason why. I had somebody asking about Ugandan Airlines. And the Ugandan Airlines have told me this has been their most profitable route last year. So you can see why the attention has come to this market. And we have a lot of similarities, though you party better than us and you use your money better than us, but we have a lot of similarities culturally. And besides, it is time that Africans exchange their cultures and appreciate what each country has to offer. And I bet you many Kenyans, will start coming into Nigeria. So I had say, it is a good exchange program. But we know it will benefit both countries, mutually”‘ Biko explained.
He noted that Sarova Hotel and Resort is indigenously Kenya as first Kenyan hotel chain.
In the words of Biko, “We are celebrating our 50th years this April. So, for us to have stayed in business for that long, it means we are doing something right. And every day what separates us is we try and get better, listen to the customer more, and curate experiences the customer will enjoy. We are focused on guest experience. We are not focused on what we have, but we are focused on giving the guests the best experience so that they can keep talking. The strongest form of advertising is word of mouth. You know, if you go and tell your friend, I have been here and it was good, they will pick it. You will pick it faster than seeing an advertisement on a billboard. And that is what we aim to create”.