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NTDC: Reclaiming Peace through Tourism; the Argungu example

Photo Caption:
DG, NTDA, Dr. Ola Awakan (L) with Alhaji Sufiyanu Bena, DG Argungu international fishing and cultural festival during the event in Kebbi state last week

As Nigeria promotes its diverse heritage to global audiences, the Argungu example offers a compelling model: tourism is not merely entertainment but a catalyst for lasting peace and economic growth.

For the Nigerian Tourism Development Authority (NTDA) led by the versatile Dr. Ola Awakan, the Argungu Festival exemplifies how tourism can drive economic revival and social cohesion.

The event transformed Kebbi State into a cultural powerhouse, attracting domestic and international visitors who experienced authentic Nigerian heritage firsthand.

Beyond the spectacle, it highlighted tourism’s role in commerce: local businesses benefited from increased patronage, while the festival reinforced tourism as a pillar for prosperity.

Argungu 2026 reminds us that when communities reclaim their traditions in safety, the entire nation reaps the rewards.

President Bola Tinubu’s presence and remarks at the grand finale emphasized the federal government’s commitment to supporting states like Kebbi in these areas.

An excited President Tinubu described the gathering as “more than a festival”—a vivid demonstration of people reclaiming their peace.

He pledged continued backing for tourism, agriculture and security measures that enable such events to thrive noting that “Nigeria is moving forward—peace by peace, harvest by harvest, community by community.”

The festival’s success validates investments in stability, proving that when insecurity recedes, cultural assets like Argungu can flourish and contribute meaningfully to national renewal under the Renewed Hope agenda.

Argungu Fishing Festival is a UNESCO-recognized festival, with roots dating back to 1934 as a marker of peace between the former Sokoto Caliphate and Kebbi Kingdom serving as a beacon of unity and shared identity.

The 2026 edition proved no different, as communities celebrated without fear, showcasing rich Hausa traditions through music, dance, and cultural performances.

The NTDA remains dedicated to partnering with states to revive and sustain such festivals, ensuring they serve as platforms for unity, cultural preservation, and inclusive development.

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