Akwaaba helps grow air arrival for Gambia by 39%

West Africa’s biggest tourism expo, Akwaaba, African Travel Market has continued to be a melting point for tourism destination marketers, as new figures released by the Gambian Tourism Board revealed that air arrival from Nigeria increased by 39 per cent compared with previous years. Adama Njie, director of Marketing, Gambia, affirmed that African Travel Market (AFTM) popularly known as Akwaaba, an annual organised travel and tour event remains one of the utmost important trade fairs to Destination Gambia. In an interview with thepoint.gm, an online medium, Njie outlined the importance…

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The Gambia returns to Akwaaba African Travel Market in Lagos

The Gambia is set to return to Akwaaba African Travel Market in Lagos this year. The director general of the Gambia Tourism Board, Abdoulie Hydara has confirmed that Nigeria is a very important market for Gambian tourism and that is the reason for its attendance of the Akwaaba trade fair every year. Abdoulie Hydara stated that Nigerians are known as high spenders and with the close proximity to the Gambia, it has an opportunity to penetrate fully the country’s market. In a statement signed by director marketing of Gambian Tourism…

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Gambia set to participate at 14th Akwaaba Travel Market in Lagos

As part of efforts to increase awareness for The Gambia as an all year tourism destination for discerning Nigerian visitors and prospective investors, the Gambia Tourism Board has announced its participation at the 14th Akwaaba – African Travel Market holding in Lagos between Sunday 9th to Tuesday 11th September 2018. Earlier this year, the Akwaaba Travel Market team had organised the ‘Banjul Bantaba’ event with a familiarization trip to the Gambia and a high powered B2b session which showed Nigerians the amazing potential for Tourist splendour and introduced some of…

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