Businesses need more than just money to thrive – Elegbe, Interswitch GMD

The Founder/GMD of the Interswitch Group, Mitchell Elegbe, has said that although money is necessary, it is not sufficient enough to make a business thrive. He explained that it was more important for entrepreneurs to identify the problems they are trying to solve before venturing into any business. Elegbe made this call while giving the keynote address at the annual Lagos Business School MBA Entrepreneurship Expo and Contest with the theme: ‘Entrepreneurship and business innovation’. He highlighted that the more value customers perceive, the more they are willing to pay…

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