During political campaigns, the media provide an invaluable channel of information between opponents and the public. By providing a pitch for public debate and informing citizens of the policies and platforms of candidates and parties, the media enable voters to make an informed decision when they cast their ballots.
Monitoring the media during political campaigns is as important as organizing a campaign. Electoral success is not just anchored on a widespread campaign soliciting votes and support from the masses, monitoring, evaluating and analyzing salient metrics is key to electoral success. We will be highlighting the key benefits of Media Monitoring during Political campaigns.
Identifying negative media mentions
You can be assured that as a political figure vying for a position, getting a lot of media mentions as elections edge close is non-negotiable. The certainty of this, calls for thorough media tracking, as your figure is exposed to both positive and negative mentions in the media. Negative media mentions, if not swiftly identified and managed, can pose a lot of threats to your candidature. It stains your image, malign your character and can serve as a weakness against your competitors.
Media monitoring helps you identify negative media mentions, the degree of its impact, source(s) and how to be strategic about it.
Track opposition media engagement
Benchmarking against your competitors during an election cannot be over-emphasized. It is the principal strength you can use to achieve electoral success. As a politician vying for an elective position, tracking your opposition media engagement should be on your card. A detailed report of their media engagement, reach and influence will help you make accurate communication decisions.
Identify key opinion leaders and influencers
Key opinion leaders (KOLs) are people or organizations that have such a strong social status that their recommendations and opinions are listened to when making important decisions. During elections, opinion leaders act as an intermediary between politicians and potential voters. They obtain information about the candidate, summarize it, and convey it to their followers, in a bid to influence their voting decision.
Media monitoring helps identify this set of people, the strength of their followers and possible ways to leverage their influence to your advantage.
Track policy Agenda of parties
In politics, a policy agenda refers to a list of KPIs or challenges to which government officials, as well as individuals outside the government, are paying serious attention. During political campaigns, parties roll ostronut the agenda they hope to accomplish if elected into power. To a large extent, this agenda is what endears the masses to them. Most parties formulate their agenda as a solution to the lapses of the government in power.
On the heels of a political campaign, it is important to track, evaluate and analyze the policy agenda of your competitors against yours. Knowing their strength and weakness will help you draft a more thorough and incisive agenda, addressing the yearnings of the masses.
Understand the sentiment of voters
Every voter possesses a biased opinion for political parties and candidates, premised on several factors like religion, ethnic affinity, geographical location, etc. These sentiments have a not too small impact on voters’ choice on the ballot paper. Understanding the basis of voters’ sentiments, how they are formed, factors influencing their sentiment and its predictable impact on their ballot decision should be paramount to any political aspirant.
Media monitoring and analysis can help unravel these well-knotted sentiments, and how an aspirant can leverage them for political success.
Identify upcoming events to leverage
It’s an irrefutable fact that campaigning seasons are usually eventful, filled with camaraderie, pomp and pageantry. These events can serve as a vehicle that drives an aspiration to succeed in the polls. However, not all events political and non-political are viable means of reaching and influencing potential voters.
The place of media monitoring is to help identify relevant events that can be leveraged to reach and influence voters.
On account of the aforementioned, it is glaring that media monitoring is an indispensable element for a political campaign. While the list is not exhaustive, it covers key elements that should be of paramount importance to an aspiring officeholder. P+ Measurement Services a leading media monitoring and intelligence agency in Nigeria can he dolp you leverage Media Monitoring and Evaluation as political campaigns are in motion towards the 2023 elections.
Covenant Umoru is a Media analyst at P+ Measurement Services, a leading media monitoring and intelligence agency in Lagos, Nigeria.
43 comments
Hi there! I realize this is sort of off-topic however I needed to ask.
Does running a well-established website such as yours take
a lot of work? I am completely new to blogging but I
do write in my diary daily. I’d like to start a blog so I can easily share my
own experience and views online. Please let me know if you have any recommendations or tips for brand
new aspiring bloggers. Appreciate it!
I like the helpful info you provide in your articles.
I will bookmark your blog and check again here frequently.
I’m quite certain I’ll learn plenty of new stuff right here!
Best of luck for the next!
Howdy! Someone in my Myspace group shared
this site with us so I came to take a look. I’m definitely enjoying
the information. I’m book-marking and will be tweeting this to
my followers! Superb blog and amazing design and style.
I constantly spent my half an hour to read this web site’s articles or reviews daily along with a mug of coffee.
It’s difficult to find experienced people for this topic, however, you seem
like you know what you’re talking about! Thanks
Way cool! Some very valid points! I appreciate you writing this article and
also the rest of the website is very good.
I’m really enjoying the theme/design of your site.
Do you ever run into any browser compatibility problems?
A number of my blog readers have complained about my blog not
operating correctly in Explorer but looks great in Safari.
Do you have any advice to help fix this problem?
Heya i am for the primary time here. I found this board and I in finding It really helpful & it helped me out a lot.
I hope to provide something again and aid others
like you helped me.
Attractive section of content. I just stumbled upon your web site and in accession capital to assert that
I get actually enjoyed account your blog posts. Anyway I
will be subscribing to your feeds and even I achievement you
access consistently rapidly.
Hello There. I found your blog the usage of msn.
That is a really neatly written article. I’ll make sure to bookmark it and come back to learn extra of your useful info.
Thanks for the post. I will definitely return.
My partner and I stumbled over here coming from a different web page and thought I may as well check things out.
I like what I see so now i’m following you.
Look forward to checking out your web page repeatedly.
Thanks very interesting blog!
I have read so many articles or reviews about the blogger lovers but this piece of writing is truly a pleasant
paragraph, keep it up.
My family members all the time say that I am wasting my
time here at web, except I know I am getting knowledge every day by reading thes nice
posts.
I am really impressed with your writing skills as neatly as
with the format for your blog. Is this a paid subject matter or did you modify it your self?
Anyway keep up the excellent quality writing,
it’s rare to peer a great weblog like this one today..
I have been surfing online more than 3 hours today,
yet I never found any interesting article like yours.
It’s pretty worth enough for me. Personally, if all web owners and bloggers
made good content as you did, the internet will be a lot more useful than ever before.
Hello, Neat post. There is a problem along with your site in internet
explorer, may check this? IE still is the market chief and a
large section of people will leave out your fantastic writing because of this problem.
Thanks for another informative website. The place else may just I am getting that kind of info
written in such an ideal way? I have a undertaking that I am simply now running on, and I’ve been at the glance out for such
info.
I know this web page gives quality based posts and extra data,
is there any other site which presents such stuff in quality?
What’s up, after reading this remarkable article i
am as well happy to share my knowledge here with colleagues.
Its like you read my mind! You appear to know a lot about this,
like you wrote the book in it or something. I think that you can do with some
pics to drive the message home a bit, but other than that, this is great blog.
An excellent read. I’ll certainly be back.
Post writing is also a excitement, if you know afterward
you can write if not it is complex to write.
I’ve been exploring for a little bit for any high-quality articles or weblog posts in this sort of house .
Exploring in Yahoo I eventually stumbled upon this web site.
Studying this information So i am happy to exhibit that
I have a very excellent uncanny feeling I discovered just what I needed.
I such a lot indisputably will make sure to don?t omit this
web site and provides it a glance on a continuing basis.
I am not sure where you are getting your info, but good topic.
I needs to spend some time learning much more or understanding
more. Thanks for wonderful information I was looking for this information for my mission.
Remarkable! Its genuinely awesome article, I have got much clear idea concerning from this paragraph.
I absolutely love your blog.. Great colors & theme. Did you develop this
web site yourself? Please reply back as I’m hoping to create my own blog and would love
to find out where you got this from or just what the theme is named.
Kudos!
Paragraph writing is also a fun, if you be acquainted with after that you can write otherwise
it is difficult to write.
You actually make it appear really easy together with your presentation however I to find
this matter to be really one thing which I believe I might never understand.
It seems too complicated and extremely large for me.
I’m having a look ahead for your subsequent publish, I will try to get
the dangle of it!
I’m really enjoying the design and layout of your website.
It’s a very easy on the eyes which makes it much more pleasant
for me to come here and visit more often. Did you hire out a developer to create your theme?
Outstanding work!
excellent points altogether, you just gained a new reader.
What could you recommend in regards to your submit that you just made a few days ago?
Any certain?
Simply want to say your article is as surprising.
The clarity in your post is simply spectacular and i can assume you are an expert on this subject.
Well with your permission allow me to grab your RSS feed to keep up to
date with forthcoming post. Thanks a million and please continue the
gratifying work.
When I initially commented I seem to have clicked on the -Notify me when new comments are added-
checkbox and from now on each time a comment is added I
get four emails with the same comment. Perhaps there
is a way you are able to remove me from that service?
Kudos!
I absolutely love your blog and find almost all of your post’s to be
exactly I’m looking for. Would you offer guest writers to write content to suit your needs?
I wouldn’t mind creating a post or elaborating on a few of the subjects
you write related to here. Again, awesome weblog!
Hello to every body, it’s my first go to see of this
weblog; this website carries amazing and genuinely excellent data in support of readers.
I do not even know how I ended up here, but I thought this
post was great. I don’t know who you are but certainly you’re going
to a famous blogger if you are not already 😉 Cheers!
Wonderful blog! I found it while browsing on Yahoo News.
Do you have any suggestions on how to get
listed in Yahoo News? I’ve been trying for a while but I never seem
to get there! Appreciate it
This excellent website truly has all of the information and facts I wanted concerning this subject and didn’t
know who to ask.
Hey just wanted to give you a quick heads up. The
text in your content seem to be running off the screen in Ie.
I’m not sure if this is a formatting issue or something to do with internet
browser compatibility but I thought I’d post to let you know.
The layout look great though! Hope you get the issue solved soon. Cheers
Hello just wanted to give you a brief heads
up and let you know a few of the images aren’t loading correctly.
I’m not sure why but I think its a linking issue.
I’ve tried it in two different browsers and both show the
same outcome.
Wow that was odd. I just wrote an very long comment but after I clicked submit my comment didn’t show up.
Grrrr… well I’m not writing all that over again. Anyway, just wanted to say fantastic blog!
Hello there, I found your web site by the use of Google while searching for
a related topic, your site came up, it appears good.
I have bookmarked it in my google bookmarks.
Hello there, simply became alert to your weblog thru Google,
and found that it’s truly informative. I’m going to be careful for brussels.
I’ll be grateful for those who proceed this in future. Many other folks shall be benefited out of your writing.
Cheers!
Normally I don’t read post on blogs, but I would like to
say that this write-up very pressured me to check out and do so!
Your writing taste has been surprised me. Thank you,
quite great post.
You actually make it appear really easy together with your presentation but I
in finding this topic to be really one thing which
I believe I might by no means understand. It seems too complex and
extremely extensive for me. I’m taking a look ahead to your next submit, I
will try to get the hang of it!